How do customers find your business? For 91% of consumers, the answer is simple: online. While the customer journey used to start with in-person interactions, consumers’ first impressions of your brand are most likely your business profile. From your Yellow Pages to your website and social media pages, your digital footprint is what can make or break a potential sale. Ensuring that your local presence is on point with great citations and reviews enables customers to find and love your business. After all, you can’t foster great customer relationships without customers first finding your business. That’s why using a local citation management platform like Synup is essential for any business.

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Building local citations starts with accurate information. And it’s easy to neglect updates when they’re time-consuming and seemingly unimportant. But picture this: you might update your holiday hours on your Google Business Profile, assuming nobody checks your Facebook page for information, anyways. Unbeknownst to you, customers may use Facebook to get information about your brand. If customers don’t see your holiday hours on Facebook, they’ll go to your business’ physical location, expecting it to be open. When they arrive to find it closed, they’ll be upset - you’ve damaged that customer relationship by providing inaccurate information. That’s why synchronizing your updates across platforms is so important.

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After all, getting discovered is the main motivation for setting up and maintaining your local citations. 1 in 4 shoppers are unlikely to visit a business they can’t find online. Whether customers are looking on Yellow Pages, Google, Facebook, or a vertical-specific listings platform, they should be able to find your brand and a list of accurate business information.